Category Archives: Business Analytics

Game Changers of the Future Businesses

Data is the new oil and is the most valuable resource of the digital era. Modern technologies like Artificial Intelligence and Machine learning are redefining businesses globally. These technologies make complex business processes simple and easy to understand, with the help of data.  These new technologies are revolutionising the employment landscape. Businesses globally are adopting these modern technologies quickly and are also witnessing a significant shortage of skilled professionals in data Read more [...]

Are You A B.Tech., B.Sc., BCA or B.Com. Grad? Here’s Why You Should Opt For The PGDM in Business Analytics

The world’s economy is progressing towards the digitisation, robotisation, and automation of business processes.. This movement is more profound in India and the current spate of layoffs is testimony to this fact. Today, concepts like Artificial Intelligence, robotics, and big data, are less esoteric jargon and more a reality. Infact, knowledge of these areas will drive the future growth of the business world. While it is a good sign that our country is developing and is moving towards automation Read more [...]

MARKETING ANALYTICS – THE FUTURE

Marketing Analytics, offered as an elective with the Business Analytics program at IFIM Business School, is the process of identifying, measuring and analyzing the various marketing metrics and trends such as key performers, customer needs and trend, sales revenue Vs. expenditure, etc. It helps understand the performance of a marketing strategy. The analytics gives a consolidated view of data gathered from across all marketing channels. Results extracted from this data provide assistance in driving Read more [...]

IFIM’s PGDM for Working Professionals Is What Every Executive Needs To Move Ahead In Their Career

The business landscape is changing faster than ever before. The changing needs of the industry over the years has resulted in many changes in the education sector, particularly in business schools. Companies look at leading business schools in the country for hiring dynamic management professionals. As a result, it has become imperative for leading business schools to continuously update their curriculum to create employable management professionals. Keeping abreast with in-demand skills is a Read more [...]