Category Archives: Working Professionals

Upskilling to survive the digital transformation wave

   My first memory of seeing an actual computer goes back to the year, 1999 when I was in class 9. Our school got a few computers and started a “COMPUTER LAB”. The inauguration was a grand affair with politicians and few dignitaries of the town present asserting the importance of computer knowledge/literacy. 5 students had to share 1 computer. Today we cannot imagine people sharing computers. The concept of learning CPU, monitor, mouse and keyboard was amazing at that time. All we learnt was Read more [...]

Are You A B.Tech., B.Sc., BCA or B.Com. Grad? Here’s Why You Should Opt For The PGDM in Business Analytics

The world’s economy is progressing towards the digitisation, robotisation, and automation of business processes.. This movement is more profound in India and the current spate of layoffs is testimony to this fact. Today, concepts like Artificial Intelligence, robotics, and big data, are less esoteric jargon and more a reality. Infact, knowledge of these areas will drive the future growth of the business world. While it is a good sign that our country is developing and is moving towards automation Read more [...]

MARKETING ANALYTICS – THE FUTURE

Marketing Analytics, offered as an elective with the Business Analytics program at IFIM Business School, is the process of identifying, measuring and analyzing the various marketing metrics and trends such as key performers, customer needs and trend, sales revenue Vs. expenditure, etc. It helps understand the performance of a marketing strategy. The analytics gives a consolidated view of data gathered from across all marketing channels. Results extracted from this data provide assistance in driving Read more [...]

Combat Unexpected Layoffs By Upgrading Skills Via Professional Courses For Working Professionals

With digitization and automation becoming the new trend, professionals are now finding it hard to keep their jobs.. Thousands are being asked to leave with no concrete notice  thus, pressurizing the entire work force. One of the reasons for the layoffs could be that executives do not have the right skills to fulfill the ever changing job requirements.   To combat that, IFIM’s PGDM for Working Professionals (PGDM - WP) has been continuously attracting professionals who seek to build Read more [...]