Category Archives: Marketing

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Wondering Which Undergrad College To Apply To? Five Things To Bear In Mind!

Now that high school has come to an end, the next question on every graduate’s mind is ‘Where next?’. Deciding on which course to opt for in which college can be a bothersome process, but crucial to address. It is important to spend some quality time to evaluate the different criteria that would suit your needs to reach the dream that you want to achieve. While there are many factors to keep in mind, the five critical points below will serve as a guide to drive this decision. 1. Accreditation Earning Read more [...]


 HOW TO USE VIDEO ON SOCIAL MEDIA- How to use all the major video platforms on social media, including Youtube, facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms?                           These above questions are countered by Gary Vaynerchuk, an entrepreneur, investor, author, public speaker, and internet personality. Notable works are Wine Library TV The #AskGaryVee Show, a daily internet webcast Read more [...]


The Marketing event in Naman 2015 called Coercion was held at the IFIM B-School on 11th and 12th of September 2015. The event kick started with 20 teams from various colleges like IBS Bangalore, IBA Bangalore, XIME , ISME , CMS Business School , Vanguard Business School etc. There were 4 rounds in the entire Marketing Event. 3 Rounds were conducted on the first day. The first round was a Marketing quiz round where the teams were given a question paper consisting of 70 questions to be solved in Read more [...]

Marketing Unplugged!

A guide to career paths in ‘Marketing’ for Business School students Anand Narasimha is a Professor of Marketing & Strategy, with close to 3 decades of global experience spanning Marketing, Advertising, Consulting and Academics, his mission is to ‘unbox’ management education. You can connect with him on [email protected] Marketing is among the most sought after ‘specializations’ for students in Business Schools. While most students have clarity on this, very few are clear Read more [...]

Brands find flash sales as Marketing Strategy

FLASH sale Web sites, a thriving e-commerce trend to promote limited-time sales, started as a way for brands to unload excess inventory in a controlled, high-end place. But now they have become something else: a way to advertise and find new customers, many of whom visit the sites of the brands and buy full-price merchandise soon after the sales. Flash sales or deal of the day generally refers to one-day offers on e commerce platforms. This e commerce business model offer appealing discounts and Read more [...]

Inauguration of Marketing club

6th January 2014 Doing business without marketing and advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Well some of our students took this quote seriously and made a decision to start a marketing club in the college. I'm glad to announce the inauguration of the marketing club of IFIM B School, Impulse which happened today at the college auditorium. Prof. Satish Kumar, HOD-Marketing, appreciated the initiation of the club and spoke about the benefit Read more [...]