EVOLUTION OF E-COMMERCE WITH IBM

The collaboration between IFIM and IBM added a new feather to its hat on 20th May 2015, as we were introduced to IBM commerce. The elite guests were Mr. Jason Fox (Program director, B2B Integration SAS client support) and he was accompanied by Mr. P Dasgupta (Career education program director), Mr. Manas Senapati (Area manager), Mr. Pritesh (Commerce Team) and Mr. Amitava (Commerce Team).

Mr. Fox provided an insight about E commerce and how it is soon going to change the status quotient with the introduction of SMAC (Social, Mobile, Analytics and Cloud). They plan to make the customer shopping experience seamless and with positive sales experiences, manage evolving channels and interaction points across web, mobile and social or physical channels. Build smarter commerce and supply chains that are more efficient, demand driven and transparent and reduce complexity by synchronizing procurement, marketing, selling and service processes based on customer needs.

They also showered some brownie points on the current trend of the World of commerce and how it has started to integrate with sales, marketing, supply chain management and have become more customers centric. Customers are adapting themselves to the latest technologies and they expect immediate relevant engagement with speed business. IBM has associated with SAP in the form of technology in order to come up with solutions for personalized selling to customers by clubbing up digital marketing and traditional marketing.

They also spoke how the customer’s individual needs are the major priority these days and around 72% of CEO’s are trying their best to understand; and mobile commerce will account for 24% of the total E- Commerce revenue earned by the end of 2017. IBM is working on giving personalized experience to customers.

The students as well as the professors took this as an amazing opportunity to bombard an array of questions relating to the E- Commerce introduction in India. There was also a trendy term called “Internet of Things” which was in the lime light and how it is going to change our lives and they showcased a video on it.

Mr. Fox ended on a high note stating it’s the age of internet penetration lets be prepared for it. He expressed his experience at IFIM and he looks forward for further more visits to continue sharing new products and ideas with us.

By

SWADHIN MISHRA

PGDM 2014-16 batch