HOW TO USE VIDEO ON SOCIAL MEDIA- How to use all the major video platforms on social media, including Youtube, facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms?
These above questions are countered by Gary Vaynerchuk, an entrepreneur, investor, author, public speaker, and internet personality. Notable works are Wine Library TV The #AskGaryVee Show, a daily internet webcast on the subject of wine. Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media-focused digital agency. The company focuses on providing social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez, and PepsiCo. In 2015, VaynerMedia was named one of AdAge‘s A-List agencies.
The Single most important strategy in content marketing today is VIDEO. Whether its’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is VIDEO. Period. If you are in the business of making online content, have to understand that video is one of the most POWERFUL tools. But things are shifting, like they always do. We can’t attack internet video the same way you did 2 years ago. Let’s start with YouTube. It’s a Library of content, established February 14, 2005. 300 hours’ worth of video content are pushed to Youtube every minute… Every Minute! It’s the standard.But being the standard means it’s crowded and noisy.AND when you compare it to
FACEBOOK’S 4 BILLION views a day,it’s finally got a real competitor.Especially when you start talking about targeting capabilities against consumer data. Because when it comes to data, we know who’s winning there. That’s right. FACEBOOK. It is good at everything! Smart, Shareable & Personal, established February 4,2004. Facebook video has become the best way to reach fans at scale, about natively posting video content directly to Facebook. WHY?Because right now, Facebook is making a play to become a video platform… and that means Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos (which translates into organic reach). Couple that with their new video ad products for sales and direct response… and you have some serious reasons to spend some real money on video content for Facebook. YouTube should honestly be scared… because Facebook is sitting on an enormous amount of targetable consumer data. TWITTERRRR! Direct, social, Real! Established March 21, 2006. Twitter’s new video products have changed the way use the platform. As Twitter has grown, the amount of noise has increased, while the amount of meaningful engagement has dropped. That’s why the real way to win with Twitter video is through engagement. Use it as PULL rather than PUSH.When a celebrity favorites your tweet we get excited. Not because it took any real effort on their part,but because that social interaction is hugely meaningful. acheterdufrance.com With Twitter’s new video feature, they’ve been able to take that feeling to the next level. There is more room for tone. Sometimes it’s hard to convey a nuanced opinion in only 140 characters and context is lost. But with 15 seconds of video, you can get your point across loud and clear. Finally we have… SNAPCHAT, all about attention! Established September, 2011. Snapchat is huge right now. More than 60% of U.S. 13 to 34 year-old smartphone users are Snapchatters. One of the things we used to love about Snapchat was how we had to hold your finger on the screen.That is, of course, no longer the case. But the videos are still limited,
since they can only ever stick around for a certain amount of time. That could be 24 hours or 1 second. That creates Urgency. And urgency is a tremendous way to get someone’s attention. And attention is the number one asset. On top of that, the ability to draw over your images is massively important and allows for tremendous amounts of creativity. The importance of Snapchat as a marketing and communications tool right now is even further validated by Snapchat Discover. A big-brand marketing feature that is basically gift wrapping the 13-34 demo for may not be able to afford to join Discover…brands like Dailymail and Cosmo. May not be able to afford to join Discover… …but what you should know is that it’s the most underpriced inventory for meaningful conversation in the 13 to 35 demo.
There is a stuffs going on in video right now. Not saying you should give up on YouTube. Need to at least familiarize with everything in this deck.
PGDM 2014-16 Batch