Category Archives: Featured

Impulse, Marketing Club Of IFIM B-School, Ignites The Minds With Creativity And Ideas

Impulse, the Marketing Club at IFIM Business School, provides a platform to ignite the minds with creativity and numerous ideas, immense talent to reach out and explore the world to fulfill the unlimited dreams. Marketing is the innovation to think big and to reach people and our team Impulse is just to furnish the manifesto for 'Just Marketing'. The club strives to create opportunities for members to learn by doing, in the area of marketing. We firmly believe that a sound business education Read more [...]

Market Gaps and Challenges in Healthcare

Affordability, inequality, and infrastructure are some of the major challenges faced by the Indian people. We need an all-encompassing vision of future demand for health services guiding this vision and roadmap for Indian health system. Further, prevention and early stage management should be a core focus area particularly in the context of the rising burden of NCDs. Such investments can significantly mitigate disease and cost burden. Constructive and transparent dialogue will be needed between Read more [...]

Healthcare Management Vs Hospital Administration – Busting The Myths

Hospital administrators ensure that medical facilities run efficiently and deliver quality care but only managing the business operations of the hospital and are typically responsible for staffing, budgets, public relations, and other administrative tasks.   In contrast to Hospital administration, Healthcare Management is an exciting and growing profession with increasing opportunities in both direct and non-direct care settings.   Hospital administrators focus on direct Read more [...]

What Is Healthcare Management?

Healthcare Management is the profession that provides leadership and direction to organizations for delivering healthcare services to teams, departments, units, or service areas within those organizations. Healthcare management is a challenging profession that requires individuals in managerial positions at all levels across the organization to possess conceptual, technical, and interpersonal skills in order to carry out the required managerial functions of planning, organizing, staffing, directing, Read more [...]

Are You A B.Tech., B.Sc., BCA or B.Com. Grad? Here’s Why You Should Opt For The PGDM in Business Analytics

The world’s economy is progressing towards the digitisation, robotisation, and automation of business processes.. This movement is more profound in India and the current spate of layoffs is testimony to this fact. Today, concepts like Artificial Intelligence, robotics, and big data, are less esoteric jargon and more a reality. Infact, knowledge of these areas will drive the future growth of the business world. While it is a good sign that our country is developing and is moving towards automation Read more [...]


Marketing Analytics, offered as an elective with the Business Analytics program at IFIM Business School, is the process of identifying, measuring and analyzing the various marketing metrics and trends such as key performers, customer needs and trend, sales revenue Vs. expenditure, etc. It helps understand the performance of a marketing strategy. The analytics gives a consolidated view of data gathered from across all marketing channels. Results extracted from this data provide assistance in driving Read more [...]


All businesses need to undertake procedures of filing of income tax returns and audited financial statements, conducting government agency audits, renewal of business permits and licenses, etc. Bookkeeping is an important operation for these procedures, which involves maintaining organised financial records of business transactions. This routine also helps the company keep track of its financial status and analyse the expenditure revenue ratio. This further aids in making business decisions such Read more [...]

Compelling Reasons to Consider PGDM WP

Companies, these days, expect their employees to update their skills on a regular basis in order to stay abreast with the advances in the industry. With the threat from automation looming large over the workforce, employees, too, have understood the need to learn new skills, which will help them stay relevant, become valuable assets of the organization, and grow within the organization. IFIM offers multiple courses under their Executive Education banner. These courses are so designed so as to Read more [...]

The Banking And Insurance Elective Will Help Pursue Your Dream Of Becoming A Banker

ELECTIVES MATTER Electives are additional courses which specialise in a niche rather than provide an overview of the entire subject field. An elective helps students enhance their field of study thus providing ‘well-rounded’ education. The process of choosing an elective helps students increase their goal awareness. These electives will increase the visibility of the students to the various recruiters in the relevant field. Choosing the right elective is thus important. ELECTIVES IN THE FIELD Read more [...]

IFIM And Falcon Skills Offers A One-Of-A-Kind Healthcare Management Program

IFIM Business school in collaboration with Falcon Skills two prominent players in their respective fields have launched a unique 2 years full-time PGDM program to address the huge skill gap in healthcare management. The Course is among of the first of its kind which brings with it a well thought out delivery design that covers the balanced blend of most updated Academia with appropriate and elevated exposure to wide areas of Healthcare Industry. The students will undergo the rigor of deep understanding Read more [...]