Category Archives: Marketing

MARKETING ANALYTICS – THE FUTURE

Marketing Analytics, offered as an elective with the Business Analytics program at IFIM Business School, is the process of identifying, measuring and analyzing the various marketing metrics and trends such as key performers, customer needs and trend, sales revenue Vs. expenditure, etc. It helps understand the performance of a marketing strategy. The analytics gives a consolidated view of data gathered from across all marketing channels. Results extracted from this data provide assistance in driving Read more [...]

IFIM: The Importance of Accreditations To An Institution And Its Students

Accreditation plays an important role for an educational institution in showcasing the standards of the institution. The Government of India has set up dedicated authorities like University Grants Commission (UGC), All India Council for Technical Education (AICTE) & Council Of Architecture (CoA) for accrediting educational institutions. Institutions have to meet the standards set by the authorities to receive an accreditation from the concerned authorities. IFIM College, a part of IFIM Read more [...]

IFIM’s PGDM for Working Professionals Is What Every Executive Needs To Move Ahead In Their Career

The business landscape is changing faster than ever before. The changing needs of the industry over the years has resulted in many changes in the education sector, particularly in business schools. Companies look at leading business schools in the country for hiring dynamic management professionals. As a result, it has become imperative for leading business schools to continuously update their curriculum to create employable management professionals. Keeping abreast with in-demand skills is a Read more [...]

Equip Yourself With The Skills To Navigate The World Of Analytics With The Executive PGDM In Business Analytics At IFIM

When I joined IFIM business analytics PGDM program I was Analytics enthusiast with couple of years’ experience in software development. The program equipped me to understand the traits & skills of analytics. The course curriculum covered all the facets of Data Science. The professors and guest lecturers with varied industry experience helped me to kick start my career in analytics. Read more [...]

Awesome Faculty, Steep Learning Curve Characterise IFIM’s Executive PGDM IN Business Analytics Course

The first semester that I have completed in IFIM has been excellent. The learning curve has been on a positive note. I feel lucky to have come across awesome faculties here. This EPGDM(BA) course has been blended for professionals who are looking for a career in Business Analytics. The course outline is fantastic. I want to thank IFIM for giving me an opportunity to join the course and help me in my career growth. Wishing IFIM all the best to keep up their great work. Read more [...]

The Executive PGDM In Business Analytics Is A Perfect Blend Of Business Subjects and Statistics/Analytics

Harsimran Sethi Assistant Manager (Analytics) Capita India Pvt Ltd After spending 7 years in Business Development in Retail and Manufacturing, I had understood the value of Data. It was always the base of all our business decisions, be it buying, selling or even manufacturing. It was time for me to move closer towards data analysis to make better business decisions. I chose IFIM because of their blend of course that covers both Business subjects and Statistics/Analytics. We Read more [...]

The Executive PGDM IN Business Analytics Course Will Sharpen Your Business Decision-Making Skills

Eenayath Ali is currently pursuing the Executive PGDM in Business Analytics course at IFIM Business School. Below, he talks about how the course has enhanced his business decision-making skills and some unique features of the course. The executive PGDM in Business Analytics at IFIM Business School has helped me further my understanding of data driven decision making. The course has provided me hands on experience of working on s/w that are being practiced at large in corporate for analyzing Read more [...]

The Executive PGDM IN Business Analytics Course Will Sharpen Your Business Decision-Making Skills

Want To Pursue A Career In Law? IFIM Law College Is The Place For You!

Choosing the right college is always a stressful task. There are many factors to take into consideration such as the institution’s ranking and reputation, while also keeping in mind academic offerings as well as extracurricular activities. A career in law has a lot to offer, corporate law being one of them. IFIM Law College is one legal institution that aims to create top corporate lawyers of the country. The aim is to create thorough professionals who are continuously employable. So what makes Read more [...]

Six Unique Features About IFIM Every Student Should Know

Every college has unique features which draw students to them from across the globe. IFIM College is no different. It is affiliated to Bangalore University, and accredited ‘A’ Grade by NAAC. We, at IFIM, have consistently worked towards bridging the gap between classroom learning and practical exposure, in turn creating job-ready professionals from day one. Here are six unique features of IFIM which every student must know. 1. Vision: “Transform Yourself” IFIM’s vision is to create a Read more [...]