The Executive PGDM In Business Analytics Is A Perfect Blend Of Business Subjects and Statistics/Analytics

Harsimran Sethi

Assistant Manager (Analytics)

Capita India Pvt Ltd


After spending 7 years in Business Development in Retail and Manufacturing, I had understood the value of Data. It was always the base of all our business decisions, be it buying, selling or even manufacturing. It was time for me to move closer towards data analysis to make better business decisions. I chose IFIM because of their blend of course that covers both Business subjects and Statistics/Analytics.


We were continuously challenged in the course and I believe with the continuous guidance from the academic staff and especially my peers I was able to successfully complete the course and gain a very lucrative opportunity in Analytics.


In my present role, I support business decision by analyzing both structured and unstructured data. My day is mostly spent in analyzing data using R and Excel. My team has successfully delivered over 10 small projects that were part of a long ongoing operational project. I utilized various techniques learnt during the course such as Multiple Linear Regression, Logistic Regression, Decision Trees, Clustering and sometimes just basics statistics. With the present role my understanding of Text analytics and Social Media Analytics (Twitter) has also grown ten folds.


IFIM has been a very important part of my journey and I personally believe that though I have a long way to go I feel I am grateful that I chose the course.